For those who run nonprofit organizations, their focus is not always on growing their organization. Sometimes, the focus is simply to survive while continuing to serve the clients they are trying to help or continuing to promote their cause. They are so focused on the day-to-day that it’s difficult to look to the future and set goals for what they could be accomplishing in a year from now or even further into the future. But for those nonprofit organizations that have goals for growth, having a good nonprofit marketing agency in Colorado Springs on their side can be a game changer.
Marketing agencies aren’t just for businesses who want to get more customers or clients. Nonprofits of all types can also benefit from working with a marketing agency in Colorado Springs that understands how charities can grow their base of supporters through digital marketing efforts. While many of the marketing methods are the same for businesses and nonprofits, the ways in which they are used are different. Because of this, it’s important to work with a marketing agency that specializes in working with nonprofit organizations.
Many marketing agencies will help businesses run ads on Google to capture new customers, but did you know that nonprofits can also benefit from running Google Ads? In fact, Google offers free advertising to most nonprofits through the Google Ad Grant.
Nonprofit organizations that want to make the most of this free advertising will sometimes hire a nonprofit marketing agency for Google Ad Grant management if they aren’t capable of running Google Ads using their in-house team. When a nonprofit works with a nonprofit marketing agency for Google Ad Grant management, the agency will create an advertising campaign that will attract new visitors to the nonprofit’s website. Once these new visitors get to the website, they will be presented with ways to learn more or get more involved with the organization. Typically, the call to action (CTA) will be to sign up to receive regular email communications from the nonprofit. The end goal is often to get these new subscribers to become donors, volunteers, or clients.
Nonprofit marketing agencies can also help charities with things like promoting their events, connecting them with corporate partners, creating digital resources that will attract like-minded people, and helping with donor retention.
Working with a nonprofit marketing agency in Colorado Springs is often a more affordable option than hiring a full-time marketing staff member. When working with an agency, a nonprofit may also get the benefit of having multiple marketing experts, each with their own area of specialization, working on their organization’s behalf.
Organizations looking to hire a nonprofit marketing agency in Colorado Springs should focus on agencies that can provide demonstrable results in their marketing campaigns for multiple clients using data.
